I'm never satisfied, I always want more. I always want to get better. I always want to climb another step.

Rihanna

Rihanna, an international star known to all, has left her mark on us as much with her songs that have become cult as with her hair changes. Not a single year went by without a Riri revolution. A President as much by her iconic frenulums as by her legendary cuts.

The IN & OUT routine
by Rihanna

Hair is a part of our identity. It represents our beliefs, our struggles, our life choices.

Discover below the routine meticulously composed by our team of experts for Rihanna.